Wednesday, 25 June 2014

Evaluation


What did you find the most challenging and why?

There were several characteristics of the task fairly intricate, especially since the music video my group and I tried to replicate was intricate is demanding itself, in terms of editing and cinematography; it contained an extensive amount of shot types – 77 in total. Consequently, editing occupied a substantial amount of time as a result, however it was achievable. Furthermore, lip-syncing was principally testing as realism is desirable. Additionally, we required a large cast of twelve and we necessitated a specific location in which everyone had to travel to. This was difficult to achieve as many people were unwilling to partake on account of their schedules and travel fare, however, eventually my cast and I succeeded in obtaining participants.   

What will you do differently when you make your A2 product next year?

There are several factors which I would like to do differently during A2 and there are many more factors which I will consider, for instance, I will complete more research on existing music videos so I can grasp I broad range of techniques and stimuli. I will also like to perhaps use less continuity editing and more abstract and creative techniques to make it appear more visually captivating. I think I will also put more emphasis on costume and try and consider more suitable characters.  


How has doing this task helped you and why? What have you taken away from this experience?

Prior to the task I had no comprehension of how to film or edit and now having had practice, my skills have refined and I’m now more confident with my abilities, particularly with continuity editing. Additionally, I now have a greater understanding of music video convention (e.g. lip-syncing) and how to represent the genre of the song through mise-en-scene, cinematography, editing and sound.


How successful was your product?  Why do you think it was successful or unsuccessful?

I believe, as a whole, my group and I completed the task successfully as our recreation compared enormously to the original as the location was obtainable and we included all of the required shots. One shot was difficult to achieve, however, as it was from the perspective from behind the fountain, rendering me having to climb in it, therefore we altered the position of the shot slightly.  Furthermore, I consider the lip-syncing to be fairly realistic in exterior which adds a professional quality to the product.

How do you feel about developing to A2 level now you have completed this task?

After this task I can now comprehend how essential discipline and organisation is when creating an effective music video, particularly in terms of schedule. Moreover, I now understand how demanding editing can be as it took a large timescale to complete merely one minute of footage.


What do you like most/least about your final product?

I predominantly enjoy the overall video as it is comical due to the storyline. I believe the boys I selected to play Nathaniel Motte and Sean Foreman were very suitable as they were carefree and amusing. Additionally, I think the girl I chose to play Katy Perry was successful in delivering a sensual appeal which was essential. Location was very effective as it very closely replicated the original setting. In terms of improvement, I would perhaps take more time filming and film on a tripod to achieve a more professional exterior. I would also alter the lighting as the original was filmed in broad daylight, however, ours was filmed later on in the day as it was compliant with everyone’s schedule.

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