Existing A2 Music Videos & Feedback

In order to progress, I must be able to identify what appears professional and conventional within a video. For me this came in the form of watching existing A2 music videos and noting both the advantages and blemishes. Being able to recognize these ensures I can comprehend what I should/shouldn't include in my own music video.

Unsuccessful A2 Music Videos

Why was it unsuccessful?

• The camera is unsteady, providing an unprofessional exterior. 
• The imagery isn't relevant to the song, nor visually stimulating.
• The editing is offbeat. 
• The performance footage at the beginning doesn't have sound which appears rather abnormal. 
• The footage itself is unfocused.
• There is a lack of continuity, suggesting that the student hasn't thought about creating any kind of narrative.
• Overall grade - E

Why was it unsuccessful?

• There is a lack of enthusiasm and aggression which entirely contradicts the genre of the song.
• The editing is rather basic
• There is a lack of mise-en-scene in relation to location as it is primarily based in the greenroom/
• Both the costume and models are irrelevant to the genre
• A quotation is randomly inserted without any significance
• The framing is poor as it occasionally cuts off the head's of the band members and the instruments.
• The editing is too slow for the genre and it doesn't edit on the beat.
• The lip syncing is not correspond with the model's mouthing. 
• Overall Grade - E

Why was it unsuccessful?

• The shots are too long which contradicts the quick pace of the melody.
• It is entirely repetitive 
• All the shots are in the same location
• On the contrary, there is a narrative, even though it doesn't develop.
• The flashes have no connotations which suggests a lack of footage
• There is no direct mode of address with the audience and no performance aspect.
• A larger variety of shots may be appropriate 
• Overall grade - D

Successful A2 Music Videos

Why was it successful?

• The narrative aligns with the song and bears clarity.
• The lip-syncing is on point
• There is a variety of shots and cinematography strategies which adds more depth to the video and makes it more visually stimulating.
• The flashes are a connotation of a camera flash, showing that the student thought extensively about the ideology. They are also on point. 
• The locations are appropriate 
• Continuity is present 
• There are themes running throughout 
• Overall Grade - A*

Why was it successful?

• There is a variety of shots and cinematography strategies which adds more depth to the video and makes it more visually stimulating. 
• At one point she is paced against a blank wall, however, the wide range of shot types and movement of the model renders the sequence more interesting.
• A climax is developed, although gradually. 
• The narrative is clear and a very distinct atmosphere is created.
• The mise-en-scene is carefully thought out
• The actress really embraces the part, providing a sense of verisimilitude.
• The editing is on beat
• Overall Grade - A

Why was it successful?

• The student used an appropriate model as she really embraces the role.
• The lip syncing is believable
• The performance is to a high standard
• The dance matches the song lyrics
• There are several costume changes which is appropriate in the genre of the song. 
• Overall Grade - A 

successful A2 Music Videos